‘More than a goal’

FC Barcelona joins the fight to eradicate polio

99% is not enough on the soccer field or against polio eradication. BMGF
99% is not enough on the soccer field or against polio eradication. BMGF

Futbol Club Barcelona has announced that it will join the Bill & Melinda Gates Foundation in helping to spread the word on the global effort to eradicate polio.

Every time Lionel ‘Leo’ Messi lines up for goal, millions of FC Barcelona fans all over the world are watching. Now the fans will be watching the club attempting to kick another goal – the goal to eradicate polio. As part of an ongoing relationship with the Bill & Melinda Gates Foundation, FC Barcelona will spend the next year campaigning for polio eradication.

With 18 million Facebook fans and multiple Twitter channels with millions of followers, FC Barcelona will engage its supporters through social media. In-stadium advertisements and announcements during matches will highlight the tremendous opportunity the world has to end polio and save millions of lives through childhood vaccination. Fans will be encouraged to join the team in the effort to eradicate only the second disease in history. The partnership will use the tagline “More than a Goal. End Polio,” a play on FC Barcelona’s tagline, “More than a Club.”

“Just as football is a universal sport with the power to transform lives, vaccines are a universal tool with the power to save lives,” said club manager, Josep Guardiola.

“Fans know that FC Barcelona is more than a club, and ending polio is more than a goal. When fans yell ‘Finish it!’, it can be very powerful. We’d like to take that same energy and help finish polio once and for all”.

More than a Goal Facebook page

Bill & Melinda Gates Foundation


Related News

   15/01/2018
To eradicate polio, we need to stop all strains of the virus, including vaccine-derived polioviruses. This short animation explains how these rare virus strains emerge and how to stop them.
   15/01/2018
Update on polio eradication efforts in Afghanistan for December 2017
   09/01/2018
We join Dr Urs Herzog, Rotarian, polio eradicator, National PolioPlus Advocacy Advisor for Rotary Switzerland and polio survivor himself, as he explains the financial costs of the programme and why it is critical that we eradicate every trace of the virus.
   29/12/2017
Johns Hopkins Bloomberg School of Public Health is partnering with institutions in seven countries to help document and disseminate knowledge from the polio programme
   21/12/2017
Carolyn Sein, Technical Officer for the GPEI programme, talks to us about circulating vaccine-derived polioviruses, and the important differences between oral polio vaccine, and inactivated polio vaccine.
   21/12/2017
Professor David Salisbury, chair of the Global Commission for the Certification of the Eradication of Poliomyelitis, talks us through the process of certifying the world as polio-free, and the importance of containing the virus after eradication.