Amitabh Bachchan Launches New Polio Communication Campaign

MUMBAI, India, – Lauding India’s unprecedented progress against polio, UNICEF Goodwill Ambassador for Polio Eradication, Mr Amitabh Bachchan, today launched the new Communication Campaign for polio, appealing to parents and caregivers to take advantage of this rare opportunity to “make polio history in India”.

“As Goodwill Ambassador for Polio, I feel proud of the remarkable progress achieved this year. But at the same time, I would like to caution that the job is not finished yet. Polio remains a threat everywhere as long as the poliovirus continues to circulate anywhere in the world. We must continue to immunize all children up to 5 years until polio is eradicated in India and globally,” he said.

Mr Bachchan, who has been persuading and motivating parents to take their children to the polio booths in his nearly decade-long association with the programme as UNICEF Goodwill Ambassador, continues to be the face of the new polio campaign.

The new campaign puts the onus on the parents to seek protection against polio for their children with the tag line “mere bachche ko do boond har bar” and the new logo, depicting a couple and a child taking two drops of oral polio vaccine (OPV).

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