Amitabh Bachchan Launches New Polio Communication Campaign

UNICEF Goodwill Ambassador for Polio Eradication appealed parents and caregivers to take advantage of this rare opportunity to “make polio history in India”.

MUMBAI, India, – Lauding India’s unprecedented progress against polio, UNICEF Goodwill Ambassador for Polio Eradication, Mr Amitabh Bachchan, today launched the new Communication Campaign for polio, appealing to parents and caregivers to take advantage of this rare opportunity to “make polio history in India”.

“As Goodwill Ambassador for Polio, I feel proud of the remarkable progress achieved this year. But at the same time, I would like to caution that the job is not finished yet. Polio remains a threat everywhere as long as the poliovirus continues to circulate anywhere in the world. We must continue to immunize all children up to 5 years until polio is eradicated in India and globally,” he said.

Mr Bachchan, who has been persuading and motivating parents to take their children to the polio booths in his nearly decade-long association with the programme as UNICEF Goodwill Ambassador, continues to be the face of the new polio campaign.

The new campaign puts the onus on the parents to seek protection against polio for their children with the tag line “mere bachche ko do boond har bar” and the new logo, depicting a couple and a child taking two drops of oral polio vaccine (OPV).

Full story


Related News

   20/04/2018
A week in the life of Auta, a vaccine facilitator in Borno State
   18/04/2018
The global intensification of efforts to appropriately contain polioviruses is critical.
   16/04/2018
His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, disburses final US$12 million of US$120 million commitment made in 2013
   11/04/2018
Towards a polio-free Africa: A chat with Professor Rose Leke, Chair of the African Regional Certification Commission.
   10/04/2018
How a container village in Belgium is helping us test new polio vaccines.
   09/04/2018
Gates and Dangote emphasized the need to eradicate polio, strengthen routine immunization, and improve primary health care.